Image Cardi B Source W Magazine
Have you ever got that tingly feeling all over your body when someone whispers in your ear or maybe a sensation run down spine when the person next to you crunches on corn chips... if this is you then you may have already experienced ASMR.
ASMR stands for ‘Autonomous Sensory Meridian Response’, and is characterised by a physical tingling sensation that begins in your scalp and moves down through your body. It is often triggered by an audible stimuli called triggers (e.g. whispering in your ear), but physical touch can also work.
It may seem a bit odd, especially if the trigger doesn’t resonate with you, but ASMR is hugely popular and gaining a lot of momentum, as more people tune into ASMR channels for the de-stressing, sleep-inducing and mood-boosting affects.
W Magazine created an ASMR series with a number of high-profile celebs, including Margot Robbie who was whispering her career highlights whilst spreading vegemite onto toast.
ASMR videos usually feature a single person (ASMRtist) performing actions and recording the sounds into a hi-spec mic, typically these are soft and repetitive sounds or motions. It's these specific sights or sounds (called triggers) that create a physical sensation for you, starting at the top of your head (coined ‘brain tingles’), spreading down through your whole body. Those who experience it describe it as a feeling of euphoric tingling and relaxation.
no one trigger that is universal to everyone. What causes ASMR in one person
might not work for you. Some of the most common ones are:
•whispering voice, (one of the most popular triggers) •lip smacking, loud chewing or crunching, chewing gum (some people’s worse nightmare)•crinkling and crumpling of paper,•repetitive sounds e.g. turning the pages of a book, and •fingernails scratching or tapping on surfaces
The scientific research behind ASMR’s effectiveness is growing too - a recent study by the University of Sheffield showed ASMR participants experienced a drop-in heart rate of about 3.14 beats per minute and reported significant increases in positive emotions and feelings of social connection.
Type ‘ASMR’ into YouTube and you will find a huge number of hits, such as Gentle Whispering ASMR with an incredible 1.7million subscribers, her videos range from instructions on how to fold handtowels, to gentle hand movements all whilst softly whispering. Emma Smith from WhispersRedASMR with 785,000 subscribers with her hair brushing with nail tapping and hand sounds. It's also popular on other social channels such as Instagram - @talisa.tossell https://www.instagram.com/talisa.tossell has 1.3million fans. There is @slime_og/ (1.3 million fans) who does needling white glue slushee with crackling sounds, or watch slime be poured and folded over and over with @Slimeobsidian ( 1 million followers).
So you might ask what's the connection between ASMR and Hypnosis / Hypnotherapy? The answer is simple, during both ASMR and Hypnosis you can go into a relaxed, meditative state, that feeling of 'zoning out'. ASMR shares the same first step of hypnosis in that you relax and calm your mind and body, which can be very powerful for relieving stress, help with insomnia and general wellbeing. Hypnosis does go further in that we quieten the conscious mind with the aim of making positive changes to your beliefs and mindset. During hypnosis once you are relaxed and calm we work at the unconscious level to make the changes you want in your life.